The personal care industry is growing every year. In the United States alone, it is an estimated $50-billion industry.

From eye-makeup to shampoo and conditioners companies are using cheap, synthetic, and harmful chemicals in their products and are exploiting the American public.

One of the most prominent and harmful chemicals found in 90% of our shampoo products is Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES).

According to the Journal of the American College of Toxicology SLS and SLES can damage the immune system, cause separation of skin layers, and inflame your skin leaving it dry, rashy and irritated.

Big brands are sneaky, they use their profit earned from you and me to pay their laboratories millions of dollars to restructure chemicals. Together, they have come up with numerous versions and names for SLS and SLES to trick consumers.

Below is a small fraction of the list of different names companies use to replace Sodium Lauryl Sulfate and Sodium Laureth Sulfate:

Sodium caprylic sulfate, Sodium cupric sulfate, Sodium oleic sulfate, Sodium stearyl sulfate, Sodium myreth sulfate, Sodium dodecane sulfate, Sodium monododecyl sulfate, Sodium dodecyl sulfate, Ethoxylation, 1,4-dioxane, Lauryl alcoholl, chlorosulfuric acid, Sodium Coco-Sulfate, Sodium Dodecyl Sulfate, Sodium Lauryl Sulfate, Sulfuric Acid Monododecyl Ester, Sodium Dodecyl sulfate, Dodecyl Sulfate, Sodium Lauryl Sulfate ether, Sodium n-dodecyl Sulfate, Sodium Lauryl Sulfate Aquarex ME; Aquarex Methyl; Carsonol SLS; Dehydrag Sulfate GL Emulsion; Dodecyl Alcohol, Hydrogen Sulfate, Sodium Salt; Dodecyl Sulfate, Sodium Salt; Dodecyl Sodium Sulfate; Dreft; Duponal; Duponal WAQE; Duponol C; Duponol ME; Duponol WA; Duponol WAQ; Emal 10; Irium; Lanette Wax-S; Lauryl Sodium Sulfate; Lauryl Sulfate Sodium Salt; Maprofix 563; Maprofix NEU; Maprofix WAC; Maprofix WAC-LA; Monogen Y 100; NCI-C50191; Neutrazyme; Orvus WA Paste; Perklankrol ESD 60; Perlankroll; Quolac EX-UB; SDS; Sipex OP; Sipon PD; Sipon WD; Sodium Dodecylsulfate; Sodium Lauryl Sulfate Ether; Sodium N-Dodecylsulfate; Solsol Needles; Sepanol T 28; Stepanol ME; Stepanol ME Dry AW; Stepanol Methyl; Stepanol Methyl Dry AW; Sulfuric Acid, Monododecylester, Sodium Salt; Tarapon K 12; Texapon K 12; Trepenol WA

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